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Kapadia, Ramsinghani and Wilson (2023a, November 28). Flavor Innovation Powered By A Digital-First Approach To Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved April 29, 2024, from
Zeng, Serrano and Cape (2017a, December 04). The rules of the game. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-rules-of-the-game
Serrano and Cape (2017a, May 09). The rules of the game. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-rules-of-the-game-8991
B.V., E. (2016a, April 15). Research World (March-April 2016). ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/research-world-march-april-2016-
Halonen, E. (2015a, June 15). Globally irrational, locally rational?. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/globally-irrational-locally-rational--8456
Halonen, E. (2015a, June 15). Globally irrational, locally rational?. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/globally-irrational-locally-rational-
Wilcock, C. (2014a, June 15). Comparing apples to pommes. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/comparing-apples-to-pommes
Wilcock, C. (2014a, June 15). Comparing apples to pommes . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/comparing-apples-to-pommes-
B.V., E. (2014a, May 15). Research World (April-May 2014). ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/research-world-april-may-2014-